Advertisement

My logo is for Mercy's Venture Club. The purpose of advertisement is to get more people to join the group, and also to come skiing with the Venture Club. The audience that I made this advertisement for is Mercy girls, grades 9-12. The advertisement gives a specific date of when the activity will be. I went to a public domain website to find the picture of the skier. Then, I opened a new document, drug the picture over to my advertisement, and put it in the middle of the paper. Next, I went to download the snowflakes from Adobe Exchange and found some nice looking ones. I made sure that the colors went together well. The blue and gray represent the snow and sky, while the green stands out so that people will look at the writing. I put my logo on the lower right hand side, because people read from left to right, in a Z formation. I used the burn tool to make the color of the skier darker. I used the Text box tool for the information and title of the advertisement. I made sure that all of the font on the advertisement was the same so that it would not be distracting.

New Logo

When looking at this logo it shows an activity that you can participate in when joining the venture club. The logo is meant to make people want to join the club because they will see the picture and think it looks fun. There are many other activities to participate in, but the logo only shows skiing. The purpose of the logo is to try to get new members to join and have a good time.
I chose the colors baby blue and turquoise for my logo. I chose the color blue because it symbolizes trust, loyalty, wisdom, confidence, and intelligence. This is what every Mercy girl needs when she joins venture club. Confidence is needed to try new things and loyalty is to the people that go on the trips with you. I chose the greenish turquoise color because it represents nature. When you're on most of the activities in venture club, you will be in nature or at least see some nature. The color also symbolizes growth, harmony, and freshness. Venture club will help you grow as a person and come out of your shell.
In my logo I put a line under "Mercy Academy's" and also under "Join the fun!". I did this to emphasis whose club it is, and why the reader is even looking at the logo, to join the club. These two things are very important so that is why I put lines underneath them. I used balance in my logo. The capital V is on one side and the capital C is on the other. Both letters have a word underneath them going vertically. I left the background white so there is white space for my logo. The shape of my logo is a box and it lets the person looking at it focus on all of it. My logo is simple, yet gets the point across.